Elvie’s mission is to improve women’s lives through smarter technology at all stages of life. The company’s ethos is to approach problems as women and to solve them as engineers, scientists and designers. By marrying a women-centric approach with advancements in technology, Elvie has already been able to create twobreakthrough category winning products - a pelvic floor trainer and a cordless, silent breast pump - and set the stage for further product innovations.